Sending a follow-up note is a solid way to build a new relationship. Short, upbeat, and handwritten would be ideal (as long as your writing is legible!).  It would also be ideal to send one to everyone you meet (tough to pull off, but ideal). 

Again, begin with a compliment or a statement that refers back to the conversation you shared.  Keep the tone upbeat and end by suggesting that the two of you get together for breakfast or lunch. 

Many feel that a follow-up written thank-you note is better than a follow-up e-mail.  A real signature in ink on real notepaper may take a couple of days to get to them, but it has the potential of being much more memorable than an e-mail. 

To meet the 24-hour follow-up timeline, try taking some thank-you stationery or note cards with stamps to networking events.  Write, address, and mail the notes directly following the event to the people you just met.

The Follow-up Phone Call

Making follow-up phone calls is good, but you will probably end up in voice mail.  When you do (and you will), start and end your message with your name and phone number.  If you are given the opportunity to listen to your voice message and redo it, take it.   Say your name and number closely and distinctly, without "swallowing" any words or syllables.  Assume that the person listening remembers you, enjoyed your time together, and wants to write your number down and get in contact with you.  Include a compliment or a statement that refers back to the conversation you shared. 

The Follow-up E-mail

There is no doubt that e-mail is a powerful, inexpensive, and widely used means of communication today.  I like e-mail.   It provides you with access that the phone and snail mail do not.  The same people who ignore phone messages may well respond to e-mail.  The secret is to create e-mails that are personal and focus on the relationship you have started with them – not on what your company does. 

Make yourself necessary to the world and  mankind will give you bread.”        -- Ralph Waldo Emerson

A signature file that includes your full name, e-mail address, and phone number so it will be easy for them to contact you.   Include in your signature The subject line of your e-mails needs to encourage the receiver to open it.  Create file a brief but powerful statement of how you empower progress.

And make sure all your e-mails include the address to your own or your company’s web site.  


Contributed by:  Dean Lindsay, Award Winning Speaker and Author of The Progress Challenge & Co-Author of Stepping Stones to Success   

Dean Lindsay, Sales & Leadership Speaker