The subject line of your e-mails needs to encourage the receiver to open it.  Create a signature file that includes your full name, e-mail address, and phone number so it will be easy for them to contact you.   Include in your signature file a brief but powerful statement of how you empower progress.

And make sure all your e-mails include the address to your own or your company’s Web site. 

Don’t have one? 

Get one, a good one.  

People often will check out your Web site just because you make it easy for them by including it in your correspondence.  Most people are curious and your Web presence can serve as another positive impression that builds trust. 

Your Web site must have up-to-date info, be attractive and easy to navigate, and be chock-full of testimonials from your thrilled customers and clients.

Contributed by:  Dean Lindsay, Award Winning Speaker and Author of The Progress Challenge & Co-Author of Stepping Stones to Success   

Dean Lindsay, Sales and Leadership Speaker

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