Charleston-Savannah 077.JPG

Stating goals in the present tense tells our subconscious mind that we are committed – that the goals will not remain forever stuck in a future tense – as in, I WILL be wealthy.  Our mind takes ownership, sees the goal as an actuality (rather than a potentiality) – I AM wealthy – and works toward its realization. 

“Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win.”       -- Sun Tzu

The subconscious mind chooses a path of least resistance. If we write, “I will be debt-free,” the subconscious mind does not act, because the “will” postpones the goal’s achievement to some indefinite time in the future.  When we craft a goal as if it were already achieved, already true, our minds want to make it happen.  Examples:

Daily, I am ...                          I weigh___ with a ___waist.

I know how to...                      My family and I are...            

I own...                                    I feel…

Well-crafted goals, stated in the present tense, serve as affirmations.  Think of affirmations as personalized powerful ads that you tell yourself over and over again about yourself and your life.  Get over any weird thoughts you might have about affirmations – we all use them.  We have lived our whole lives making affirmations.  Unfortunately, affirmations are often self-critical and self-limiting:

I am fat.                                              I am a lousy speller.

I am not a good salesman.                  I am always tired.

I know nothing about investments.     I’m destined to be poor.  

Be careful about everything you say to yourself, or think to yourself, about yourself, because you’ll end up being right. As Luigi Pirandello noted some time ago, “Così è (se vi pare)” – Right you are (if you think you are).

Your brain is a terrible thing to use against yourself.


Contributed by:  Dean Lindsay, Award Winning Speaker and Author of The Progress Challenge & Co-Author of Stepping Stones to Success   

Dean Lindsay, Sales and Leadership Speaker