Humor, good hygiene, clean stores (inside and out), solid eye contact, fair pricing, friendly polite coworkers and customer-service representatives, and leaders who truly care about the well-being of the people they lead, all act to encourage others to feel pleasure.  Pleasure is a state of gratification, delight, joy, gladness, satisfaction.  Pleasure can come in mental, physical, sensual, or emotional experiences.  Pleasure can come from worldly or frivolous delights, recreation, amusement, even diversions. 

There can be pleasure in achievement and in having done something “good.”

A challenge to offering pleasure is that it is derived from one’s own liking, as are all the Six Ps of Progress.  Pleasure can be promoted in countless ways, depending on how a person senses the feeling of pleasure.  Some individuals feel pleasure through personal recognition, comfort, entertainment, games, hobbies, accomplishment, and service.  Music, sex, taking drugs, writing, jogging, eating Twinkies®, and practically every other imaginable activity, even forms of pain, can bring about the feeling of pleasure.

By getting to know those we wish to inspire to action, we are able to share, in ways that are that healthy for them, how we offer them pleasure.

The Promise of Pleasure is why we – and especially customer-service reps – are encouraged to “smile into the phone.”  When we smile into the phone, there is a little lilt in our voice.  The person on the other end of the call can hear that little lilt.  That little lilt offers pleasure.

Offering the promise of pleasure is profitable.  A dissatisfied (sometimes referred to as complaining) customer will explain their point in a more civil way if the person receiving the feedback is pleasurable to talk to.  The opposite of pleasure is displeasure.  Less-qualified competitors gain our customers purely because someone on our side was offering poor customer service, which caused the customer to feel displeasure.  


Contributed by:  Dean Lindsay, Award Winning Speaker and Author of The Progress Challenge & Co-Author of Stepping Stones to Success