“Everyone has an invisible sign hanging from their neck saying, ‘Make me feel important.’ Never forget this message when working with people.”
-- Mary Kay Ash
Over the centuries, there have been countless successful business leaders, but perhaps none as skilled at recognizing and rewarding team members as Mary Kay Ash, founder of Mary Kay Inc. Having enjoyed the privilege of working with this dazzling organization a few times over the years, I couldn't help but notice that it is an organization built on prestige.
Mary Kay Ash was a strong believer in rewarding top sales professionals with what she called “Cinderella gifts.” These awards, or “gifts,” not only included vacations and diamonds but also one of the most recognizable – and certainly most mobile – symbols of a Mary Kay sales pro’s accomplishments – the pink Cadillac! Mary Kay’s pink Cadillac is the sales trophy that you drive around! It is prestige on wheels.
And the prestige just keeps on rolling. In the parking lot of Mary Kay’s corporate headquarters north of Dallas, Texas, the parking spaces nearest to the front entrance to the building are not reserved for VP of Finance, VP of Marketing, or VP of Pink Dye. They are each Reserved for Pink Cadillac. If an independent Mary Kay consultant up in Oregon earns a pink Cadillac, she can drive that sucker down and that’s her spot. Talk about prestige.
Since the Mary Kay Career Car program started in 1969, over 1,900 independent sales-force members in the United States have earned the privilege of driving a Mary Kay pink Caddy. In the company’s international markets, sales professionals earn access to other model cars, including Mercedes and BMW. In all, more than 12,000 women worldwide have earned the use of a Mary Kay Career Car.
“No matter how busy you are, you must take time to make the other person feel important.”
--- Mary Kay Ash
Contributed By: Dean Lindsay, Award Winning Speaker and Author of The Progress Challenge