To work and win in this world of change we must dedicate ourselves to crafting personal and organizational goals that are so attractive, so alluring, that we are compelled to continually make choices that move us toward their accomplishment.

As a noun, craft can mean an object or machine designed for a journey, like a ship or an airplane.

As a verb, craft can mean to make or manufacture with skill and careful attention to detail. 

A goal is the aim, the objective, the purpose, the point.

Goal-crafting is the practice of creating personal and organizational targets that are so clear, so detailed, so sound, so enticing and leak proof that they actually become tools or vessels in our journey to their accomplishment. 

Our lives and organizations will surely change without well-crafted goals, but it is doubtful that they will progress.

Well-crafted, progress-based goals do not merely remind us of the desired destination; they help create the conditions and environment needed for their achievement.  They propel us into forward-focused action and strengthen our resolve to work and win in a world of change. 

“If a man knows not what harbor he seeks, any wind is the right wind.”           

-- Lucius Annaeus Seneca


Contributed by:  Dean Lindsay, Award Winning Speaker and Author of The Progress Challenge & Co-Author of Stepping Stones to Success