Do not focus on giving out business cards.  Focus on receiving business cards and following up!  Remember, it’s not about walking out with twenty-five business cards; it’s about engaging in quality conversations and getting the right business cards.  Say something like: May I have one of your cards so we can stay in touch?

Simple, huh?

If you begin a new relationship, then you have made progress and the event is a success.  It is more imperative for you to learn something unique about the person, make a solid first impression, and acquire their card than for you to force a card into their pocket.  They are just going to throw it away. 

Whipping your card out on people right as you meet them makes you look needy, pushy, and somewhat desperate.  Again, focus on making a solid connection, receiving their business cards, and following up by e-mail, snail mail, or phone within 24 hours.  If they ask for your card, that is a bonus.

With that said, always have enough business cards. Carry them loose and handy in a pocket that is easily accessible.  Have business cards with you at all times. You never know when someone may ask for one.  Countless times I have encountered people at business functions who either didn’t bring cards, ran out of cards, or did not even have cards.  Bad form.

I carry a small notepad and pen in case the person I’m wanting to follow up with does not have a card.  I write their contact info on the pad and there we go.  Designate one pocket for incoming cards and one for your cards.  Ladies, plan ahead and wear an outfit with a couple of pockets.  


Contributed by:  Dean Lindsay, Award Winning Speaker and Author of The Progress Challenge & Co-Author of Stepping Stones to Success   

Dean Lindsay, Sales and Leadership Speaker