What are some things you are doing daily that others could do, so that you would have the time to do the things YOU want to do?   

“In truth, people can generally make time for what they choose to do; it is not really

the time but the will that is lacking.”                -- Sir John Lubbock


Focus on Being Effective More Than Being Efficient.
There’s a big difference between “effectiveness” and “efficiency.”  When we are efficient, we are able to carry out tasks in a short time.  However, we won't be effective unless those actions result in us moving closer to our goals. 

Efficiency basically means producing outcomes quickly.

Effectiveness basically means producing desired outcomes.

Sometimes, becoming more efficient leads to becoming less effective.  For example, in this fast pace of life and business, we naturally seek more efficient ways to communicate. We send e-mails rather than make phone calls, and have phone meetings rather than meeting face-to-face.  Although these may appear to be more efficient ways to communicate, they may actually be less effective than the methods they replace.

Clearly, being both effective and efficient should be the aim, but if effectiveness is lost for the sake of efficiency, then the whole purpose for doing whatever it is we’re doing is defeated.  Sales calls can be made very efficiently, twenty-five an hour.  But if sales or appointments are the goal, the calls are not very effective.  We can deal with customer issues efficiently, but not necessarily effectively.


Contributed by:  Dean Lindsay, Award Winning Speaker and Author of The Progress Challenge & Co-Author of Stepping Stones to Success   

Dean Lindsay, Sales and Leadership Speaker